About

FOR ME BY DEE

For Me By Dee is a brand based in Melbourne, Australia, offering stationery, gift cards, prints & home wares, including tea towels and pillowcases – all featuring the heart-warming, hand-painted animal portraits of watercolour artist Daniella Leo, aka Dee. For Me By Dee celebrates your unique personality and brings joy through art that tells a story.

From her light-filled home studio, Dee paints unique animal characters that we can all connect with. From Kylie the Kangaroo to Rocco the Raccoon, the For Me By Dee range contains a zoo-load of animals – and among them, you’re pretty much guaranteed to find one (or more) that makes you smile. They might remind you of someone you know – or even remind you of yourself.

All Dee’s creations are designed to bring warmth, joy and a touch of character to your home. Because of their timeless nature, they become part of the world you inhabit. With a change of placement, the product will take on a whole new life – from nursery to lounge room, it can live anywhere.

The more you look at Dee’s furry and feathered friends, the more you see in their personalities, and the more they seem real. In fact, you may very well find yourself having little chats with Pedro, Duke or Pat… just like Dee.

The For Me By Dee brand represents Dee’s decision to pursue her creative passion, and everything she makes is the result of true inspiration, thoughtful work and authenticity – which probably explains why For Me By Dee has over 100 boutique stockists across Australia, increasing interest from around the world, and a super-dedicated following.

Enjoy meeting and getting to know our growing range of animal friends, and discovering which one is just like you.

 

Melbourne artist Daniella Leo, aka Dee, is every bit as warm as the creatures she paints. It’s the non-judgmental, happiness-inducing nature of animals that inspires her to pick up a brush and create a new character. She’s a self-taught watercolour artist, who’s developed her own highly refined style of painting, which is why her work is so easily identifiable. Like the animals she paints, her style has its own character.

It all started with Toby the Giraffe, Dee’s first animal portrait. Seeing the glowing smiles that Toby brought to faces imbued her with a profound sense of joy and newfound purpose. This gave her the inspiration to continue creating – and she has to this day. With her gorgeous dog Riggs by her side, Dee starts with the eyes – the key to the soul – and paints layer upon layer until the animal character is complete and takes on a life of its own.

The For Me By Dee brand is the embodiment of Dee’s creative passion. It’s also the result of her decision to pursue what makes her heart sing, after discovering that working as a graphic designer in the corporate jungle wasn’t quite right for her. Now, with her own jungle of friendly animals, Dee feels connected to what she creates.

Dee loves to travel, often taking her animal characters along for the journey. Hearty conversation and meaningful connections are her simple pleasures. Her dream? Coming across her animal characters around the world, and seeing them continue to spread their magic, uniting people and capturing smiles and imaginations wherever they go.

ABOUT DEE

OUR PHILOSOPHY

 

Celebrate your authentic self 

Be honest and true to yourself – don’t try to be someone else

Be kind

Respect the uniqueness and beauty of each and every one of us

Challenge the status quo

Be curious and question why

Live a life of adventure 

Don’t be afraid to try, make mistakes, and learn through experience

Give your 100% 

Value the finer details. Go the extra mile to make someone feel special

  • Pet portraits are officially open!
.
It has been such a busy couple of months of markets, trade shows and introducing new characters!
.
It is now time for me to get back in the studio and paint! I am opening orders online tonight and will be taking a limited number of portraits for the month of August.
.
If you have  been waiting now's the time to place your order!
.
Can't wait to meet your fur babes x
.
www.formebydee.com
  • We did it! After months of behind the scenes planning and creating our 4th @life_instyle is done and was our biggest tradeshow yet! Our new range of characters have been launched to the world and have all been welcomed with open arms, smiles and lots of love!
.
Thankyou to all of you who popped by our stand over the weekend. I loved  meeting you all, sharing in conversation and hearing who your favourite characters are!
.
I am so grateful to be surrounded by a beautiful supportive network of fellow small business owners, beautiful like-minded stockists, friends and family.
.
To our new and existing stockists thank-you for sharing my zoo load of characters around the world!
.
I am going to miss what has been our home for the last week but looking forward to getting back in the studio with my beautiful fur babe and getting all of your orders out with the help of my beautiful mum x See you next year @life_instyle it's been a dream 🥂
.
#formebydee #lifeinstyle #lifeinstylemelbourne #lis #lifeinstyle2018
  • It's our last day @life_instyle set up upstairs at stand 2203 until 4pm today
.
.
We have  had a such a beautiful time connecting with you all and introducing all of our characters, it's going to be sad to leave but alas we have so many orders to pack and send around Australia!
.
.
If you are a retailer and would love to stock our products pop by today or contact us for more info daniella@formebydee.com | www.formebydee.com
.
.
Dee x
.
.
#formebydee
#lifeinstyle #lifeinstylemelbourne #lifeinstyle2018 #lis #greetingcards #homewares #stationery #animalprints #watercolour #melbournetradeshow #melbourneartist
  • Doors are open for day 2 of @life_instyle can't wait to see you all! We are upstairs at Stand 2203 x
  • Day one @life_instyle was a wonderful whirlwind so lovely to catch up with my beautiful stockists! Our linen tea towels have been a a hit and will be travelling all over Australia in the coming weeks, lucky ducks! See you tomorrow to do it all again, upstairs at stand 2203. Dee x
.
.
#lifeinstyle #formebydee #lis #lifeinstylemelbourne #australiana #australiansouvenirs #smallbusiness #supportsmall