For Me By Dee is the go-to brand for lovers of animals and those who love art with a dash of personality! Established in 2012 by artist Daniella Leo (or Dee) from her humble spare room, For Me By Dee has quickly become a household name for vibrant and fun animal art.

With a range of prints and products including greeting cards, prints, tea towels and pillowcases, For Me By Dee products can be found sitting pretty in over 100 boutique stockists across Australia and continues to gather interest from across the globe. For Me By Dee’s artwork is timeless, simple and suitable for any room – nursery, lounge room or bedroom. Each piece is unique and sure to brighten and add character to any home.

Designed and hand painted lovingly in Dee’s home studio, each animal character is carefully considered and developed. They begin as a sketch, taking shape with layers of watercolour paint and many detailed brushstrokes. Once their eyes are complete they truly come alive and their quirky characters take on a life of their own!

Our playful and vibrant characters are full of fun and perfect for children and adults alike. With over 35 characters in the range, there’s an animal character for everyone - so which one is just like you?

Daniella Leo, or Dee, is the Melbourne artist behind For Me By Dee.

Dee’s formal training includes a Bachelor of Communication Design from RMIT. She is self taught in watercolour, and has a recognisable, signature style that is simple, clean and colourful.

Dee has painted all her life and after a stint as a graphic designer in the corporate jungle, took a leap of faith to pursue her creative passion and launch For Me By Dee. Painted by hand, Dee creates unique, bold, full of character artworks that captures the imagination and hearts of her customers.

For Me By Dee continues to go from strength to strength, growing her tribe of animals and her following around the world.



Dee’s philosophy is simple one – be authentic and follow your passion.

This approach has led Dee towards a life of doing what she loves – being creative through her art, connecting with others in a meaningful way and enjoying the simple things in life – like a soy latte (she is a true Melbournian!) and a good hearty conversation.

What makes Dee happiest? Painting in her studio with her loyal dog Riggs, by her side. Feeling the warmth of the sun. Developing new ideas and characters. Dreaming of the next travel destination – and its new cultures and food. 

What does Dee believe in? The power of positive thinking. Working hard to achieve your dreams. Passion and authenticity. The importance of following your gut. And above all, kindness, honesty and perseverance!

Dee can’t wait to see what’s next on this big creative adventure. Connecting with other creatives, business owners and likeminded souls, continuing to be challenged and to dream big.

So, watch this space!